







We Craft Unforgettable
Brand Experiences
Welcome to RRLab, a
Milan-based creative studio
where artistry meets
precision to transform brand
interactions into
unforgettable journeys.

Turning Imagination
Into Reality
We specialize in designing pop-up stores, immersive installations, and dynamic events, blending cutting-edge design, innovative technology, and meticulous attention to detail. From concept to execution, we create spaces that are not just seen but truly felt—leaving a lasting impression on every visitor.


Ready to bring your next event
or activation to life?
Contact us now and let's make it unforgettable!



Some brands
we've worked with:











Our Approach
Collaborative Storytelling
We start by diving deep into your brand’s essence to uncover the narrative that sets you apart.
Innovative Design
Using the latest tools and techniques, we craft visually stunning and emotionally impactful environments.
Seamless Execution
From logistics to technical setup, we ensure your project is delivered flawlessly, on time, and within budget.

Rr Lab designs and builds pop-up stores, taking care of every aspect, from interior design to sales and logistics management. We take care of finding the ideal location, setting up the space, managing the staff and even organizing side events to attract customers.
Every step of the design is shared with the client. From the first sketches until the final execution and items production.
Rr Lab has experience in designing sets for fashion shows. Our team of designers can create an engaging and memorable environment to present the collections, taking care of every detail, from fittings, castings, to the actual production of the event.
We build and design installations for exhibitions, both temporary and permanent. We take care of the interior design, the production of the display elements and the installation, guaranteeing an engaging experience for visitors and the enhancement of the exhibited works.
Rr Lab organizes press conferences, managing every aspect, from the choice of location to the setting up of the space, from the reception of guests to the management of the media. Our goal is to create a professional and functional environment for the success of the event.
We create events and activations to engage consumers and promote brands. We design and implement interactive experiences, contests, installations and entertainment activities to generate interest and increase customer loyalty.
Rr Lab organizes exclusive parties and events for the media, taking care of every detail, from the choice of location to entertainment, from catering to invitation management. Our goal is to create a memorable experience for journalists and influencers, promoting brand visibility.







Sit back and relax!
We've got it all under control.

Rr lab srl
Via P. Castaldi, 21 20124 Milano (MI)
P.IVA 11175940961








We Craft Unforgettable
Brand Experiences
Welcome to RRLab, a
Milan-based creative studio
where artistry meets
precision to transform brand
interactions into
unforgettable journeys.

Turning Imagination
Into Reality
We specialize in designing pop-up stores, immersive installations, and dynamic events, blending cutting-edge design, innovative technology, and meticulous attention to detail. From concept to execution, we create spaces that are not just seen but truly felt—leaving a lasting impression on every visitor.


Ready to bring your next event
or activation to life?
Contact us now and let's make it unforgettable!



Some brands
we've worked with:











Our Approach
Collaborative Storytelling
We start by diving deep into your brand’s essence to uncover the narrative that sets you apart.
Innovative Design
Using the latest tools and techniques, we craft visually stunning and emotionally impactful environments.
Seamless Execution
From logistics to technical setup, we ensure your project is delivered flawlessly, on time, and within budget.

Rr Lab designs and builds pop-up stores, taking care of every aspect, from interior design to sales and logistics management. We take care of finding the ideal location, setting up the space, managing the staff and even organizing side events to attract customers.
Every step of the design is shared with the client. From the first sketches until the final execution and items production.
Rr Lab has experience in designing sets for fashion shows. Our team of designers can create an engaging and memorable environment to present the collections, taking care of every detail, from fittings, castings, to the actual production of the event.
We build and design installations for exhibitions, both temporary and permanent. We take care of the interior design, the production of the display elements and the installation, guaranteeing an engaging experience for visitors and the enhancement of the exhibited works.
Rr Lab organizes press conferences, managing every aspect, from the choice of location to the setting up of the space, from the reception of guests to the management of the media. Our goal is to create a professional and functional environment for the success of the event.
We create events and activations to engage consumers and promote brands. We design and implement interactive experiences, contests, installations and entertainment activities to generate interest and increase customer loyalty.
Rr Lab organizes exclusive parties and events for the media, taking care of every detail, from the choice of location to entertainment, from catering to invitation management. Our goal is to create a memorable experience for journalists and influencers, promoting brand visibility.







Sit back and relax!
We've got it all under control.

Rr lab srl
Via P. Castaldi, 21 20124 Milano (MI)
P.IVA 11175940961